ACCELERATORS

ACCELERATORS


Accelerators


ECA is a server side component suitable to migrate homemade iterative process (e.g. simulation, what-if analysis) based or prototyped using MS Excel, with partial results saved and distributed in different sheets.
ECA let companies move from the prototyped phase to an engineered enterprise system.

KNOW YOUR CUSTOMERS!

This accelerator, available on different technologies, enables the segmentation (i.e. clustering) of customers.
Segmentation can be based on buying behavior, like RFM attributes (recency, frequency, monetary), or other metrics, and identifies groups of similar customers.
When segmentation is dynamically updated, it allows to analyze transitions between segments. Similar techniques are suitable also to group products.

UNDERSTAND YOUR CUSTOMERS

Understand Them scans sets of variables (products, product attributes, customer attributes, nodes of a commercial network etc.) and identifies the best predictors of “ok vs not ok” (loyalty vs churn, wealth vs bankruptcy, good vs bad quality, good vs risky branch, profitable vs unprofitable customers or products etc.).

KEEP YOUR CUSTOMERS!

This accelerator implements survival analysis, a technique that comes from medical research but is
perfectly suited for marketing research.
“Keep Them” helps to predict customers’ “residual commercial life” and to identify the most correlated factors of “customers’ departures”.

TRAIN YOUR CUSTOMERS!

Train Them includes a series of well tested courses, that have been taught in companies as well as in Universities. Topics are Business Intelligence, Data Warehousing, Reporting, Data Mining, SQL, MDX, R.